Carvel Ice Cream Celebrates Summer with The Great Chill with OREO®

ATLANTA (May 15^th, 2013) – Carvel… America’s Freshest Ice Cream® has teamed up with America’s Favorite Cookie® – OREO® for The Great Chill with OREO®. This summer Carvel® will offer an array of products featuring OREO® cookie pieces including four brand new favorite flavors: Classic OREO®, Cappuccino, Mint, and Peanut Butter. OREO® cookie pieces will be featured in Carvel Sundae Dashers®, Milkshakes, Carvelanches®, cakes and our popular OREO® Lil Rounders® are made with OREO® wafers.

Each Sundae Dasher combines Carvel classic soft serve ice cream with layer upon layer of delicious OREO® cookie pieces and fudge or peanut butter toppings, finished off with whipped cream. OREO® Lil’ Rounders are sold in packs of 6 or 18, making them a great option for Guests looking to treat a larger group or have leftovers to save for later. It simply doesn’t get more delicious than this!

“Don’t we all have great memories of enjoying our favorite ice cream over summer break? OREO® cookies are a classic treat and Carvel is proud to partner with an American icon,” said Carvel Vice President of Marketing, Lori Peterson.

Carvel’s “The Great Chill with OREO®” Sundae Dasher® promotion is in Shoppes now for a limited time only. Join the celebration at www.facebook.com/CarvelIceCream to share your favorite OREO® moment today!

OREO is a registered trademark of Mondelēz International group, used under license.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes.  Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon^®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and Seattle’s Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

Free Cone Day at Carvel Ice Cream Shoppes Carvel Celebrates Free Cone Day with an Opportunity to Give Back to the American Red Cross

ATLANTA (April 22, 2013) – Carvel America’s Freshest Ice Cream®, is marking April 25^th as Free Cone Day.  From 3 p.m. to 8 p.m., all participating Carvel® Ice Cream shoppes will be offering a free junior cone of their famous soft serve ice cream. In addition, Carvel is encouraging customers to make a $2 donation to support the American Red Cross® by rewarding those that donate with a coupon book worth up to $20 of savings. Carvel will make a minimum donation of $25,000 to support the American Red Cross.

“Free Cone Day at Carvel Ice Cream Shoppes means summer is near. This year it is both an opportunity to indulge with a cone of America’s Freshest Ice Cream™ and to give back to the community by supporting American Red Cross Disaster Relief,” said Lori Peterson, vice president of marketing at Carvel.

“The American Red Cross is proud to partner with Carvel Ice Cream on Free Cone Day for their support of our organization. This program will help the Red Cross to prepare for and provide shelter, food, emotional support and other assistance in response to disasters at home and around the world,” said Josh Lockwood, chief executive officer of the Greater New York Region for the American Red Cross.

Carvel will be making a $25,000 charitable donation to American Red Cross Disaster Relief. “We are honored to give back to the community and treat our loyal fans to a free cone of America’s Freshest Ice Cream,” said Scott Colwell, president of Carvel Ice Cream.

Please visit www.carvel.com to find a Carvel Ice Cream shoppe participating in Free Cone Day.

About the American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at http://blog.redcross.org.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale^® and Cookie Puss^® cakes.  Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel^® Ice Cream, Cinnabon^®, Schlotzsky’s^®, Moe’s Southwest Grill^®, Auntie Anne’s^® and Seattle’s Best Coffee^® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

Carvel Ice Cream Offers Tax Relief Plan — OREO® Lil’ Rounders for $10.40 for Tax Season

ATLANTA (April 10, 2013) –Let them eat ice cream! Carvel America’s Freshest Ice Cream™ commemorates Tax Season by offering Americans a deal to make Tax Day something to celebrate. Bringing together two of America’s favorite brands — Carvel® and OREO® Cookies, Carvel OREO® Lil’ Rounders® bring a tax day treat – to Americans everywhere.

By visiting and “liking” Carvel on Facebook (facebook.com/CarvelIceCream) consumers will receive a printable coupon for an 18-pack of OREO® Lil’ Rounders for the tax-inspired price of $10.40. This special pricing is available from April 13 – April 15, 2013 at participating Carvel locations. This represents a savings of over $3.00 off the suggested retail price.  Made with Carvel’s rich, creamy vanilla soft serve ice cream sandwiched between two OREO® wafers, this combination of two distinct and admired American flavors makes the perfect Tax Day treat.

“OREO® Lil’ Rounders are a classic American treat—America’s Freshest Ice Cream sandwiched between two delicious- OREO® -wafers,” said Carvel Vice President of Marketing Lori Peterson.  “When it comes to great American treats, it doesn’t get any better than that.”

OREO® Lil’ Rounders are sold in packs of 18, making them a great option for guests looking to treat a larger group or have leftovers to save for later.  They join Carvel signature novelty items like Chipsters®, Brown Bonnets®, Flying Saucers®, Olde Fashioned Sundaes and traditional Lil’ Rounders varieties.

- They are perfect snack for picnics, -parties…or anytime!

OREO is a registered trademark of Mondelēz International group, used under license.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale^® and Cookie Puss^® cakes.  Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel^® Ice Cream, Cinnabon^®, Schlotzsky’s^®, Moe’s Southwest Grill^®, Auntie Anne’s^® and Seattle’s Best Coffee^® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

America’s Freshest Ice Cream Teams® up with Grand Central Terminal to Celebrate their 100th Birthday

ATLANTA, (Jan. 30^th, 2013) – Join Carvel® Ice Cream on February 1^st, 2013, as we join the celebration for Grand Central Terminal’s Centennial birthday. Carvel and Fudgie the Whale® will be located at the official taxi stand at the West Side terminal from 2:00 p.m. – 6:00 p.m. giving away Lil’ Flying Saucers® and coupon books in honor of  Grand Central.

Grand Central has its own rich history and a place in America’s history that is undeniable. “We are honored to be part of this monumental celebration and look forward to working with Grand Central,” states Vice President of Marketing, Lori Peterson.

 

Grand Central Terminal is celebrating its 100^th birthday with events all day this Friday, Feb. 1. Music and other live performances, an opening ceremony with VIP guests, and numerous other public activities round out the day. The celebration continues throughout 2013, with a variety of events, publications, educational initiatives and exhibitions, including additional programs from the New York Transit Museum and MTA’s Arts for Transit program, as well as an officially licensed line of MTA commemorative and collectible products that give visitors the opportunity to take home mementos of the historic celebration. Information about the Centennial activities throughout the year is available at www.grandcentralterminal.com or www.mta.info/gct.

Contact:

Melissa Smith, PR & Communications Manager
melissasmith@carvel.com
404.705.4449 (direct)
678.777.0488 (cell)

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale^® and Cookie Puss^® cakes.  Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel^® Ice Cream, Cinnabon^®, Schlotzsky’s^®, Moe’s Southwest Grill^®, Auntie Anne’s^® and Seattle’s Best Coffee^® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

About Grand Central Terminal

MTA Metro-North Railroad is the steward of Grand Central Terminal, which stands as one of America’s greatest transportation hubs and one of New York City’s most iconic buildings. It is both a national institution and an international example of the success that can be achieved giving new life to a historic building that otherwise may have been destroyed. Over the course of a colorful and vibrant 100-year history, Grand Central has gone from being among the 20^th Century’s most significant start and end points for long-distance rail travel, to being both the flagship home of MTA Metro-North Railroad and a global destination for commuters, tourists and residents alike.  The Grand Central “brand” includes boutique restaurants and cocktail lounges, a gourmet market, and many specialty shops.  It draws thousands of national and international tourists each day and wows them with its varied offerings and tour programs.  Storied Vanderbilt Hall, once the waiting room for long-distance travelers, is among the most-desired public event spaces in the city.

America’s Freshest Ice Cream Comes to New Hyde Park

ATLANTA, (Jan., 24th, 2013) – Make plans to join Fudgie the Whale® and Carvel Ice Cream® on Saturday January 26^th, 2013 for the Grand Opening of our newest shoppe! We will be giving away FREE junior cups or cones and sampling Carvelite® all day. KJOY and the KJOY crew will be stopping by from 2p.m. to 4p.m. and Fudgie the Whale will be there for photo opportunities.

Doors open at 11 a.m. and our newest addition is located at 2445 Jericho Turnpike, New Hyde Park. The first 250 guests will receive gift bags filled with goodies. See you there!

Contact:

Melissa Smith, PR & Communications Manager
melissasmith@carvel.com
404.705.4449 (direct)
678.777.0488 (cell)

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale^® and Cookie Puss^® cakes.  Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel^® Ice Cream, Cinnabon^®, Schlotzsky’s^®, Moe’s Southwest Grill^®, Auntie Anne’s^® and Seattle’s Best Coffee^® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

America’s Freshest Ice Cream Named “Best National Ice Cream” by Readers of Long Island Press

ATLANTA, (Jan., 7^th 2013) – When Long Islanders were asked to choose their favorite national ice cream, their resounding answer was: Carvel Ice Cream. This year, over 1.2 million Long Island Press readers voted in what has become the weekly newspaper’s biggest edition of the year. Of the ice cream shops nominated (including several local stores, as well as national chains Cold Stone Creamery and Ben & Jerry’s), Carvel was the clear winner with the highest percentage of votes in the entire category.

“Being named ‘Best National Ice Cream’ by the readers of Long Island Press is a huge honor,” says Lori Peterson, Vice President of Marketing for Carvel. “Since 1934, our focus has been to make guests happy by hand making the best ice cream treats possible. It’s nice to know that our efforts are still being recognized 79 years later.”

This is the 8^th year the Long Island Press has conducted their Best of Long Island awards. Carvel was also named “Best National Ice Cream” in 2008, 2010 and 2011. Best of Long Island 2013 hits newsstands and the Internet (www.longislandpress.com) January 10^th.

Contact:

Melissa Smith, PR & Communications Manager
melissasmith@focusbrands.com
404.705.4449 (direct)
678.777.0488 (cell)

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale^® and Cookie Puss^® cakes.  Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel^® Ice Cream, Cinnabon^®, Schlotzsky’s^®, Moe’s Southwest Grill^®, Auntie Anne’s^® and Seattle’s Best Coffee^® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

Carvel Responds to Superstorm Sandy

Atlanta (Dec. 17, 2012) – Carvel^® Ice Cream announced today that it has donated $50,000 to the American Red Cross for the Superstorm Sandy relief efforts. The funds raised support the ongoing Red Cross response to Sandy, and reach directly into affected communities through local Red Cross chapters.

Regional Vice President Mike DeStefano presented a check to the Red Cross at a Carvel shoppe in East Islip, New York that had been impacted by Sandy. With over 250 shoppes in the Northeast region, Carvel is dedicated to helping the local communities recover.

On Thursday, November 15^th, Carvel shoppes hosted a “FREE Ice Cream” Day and gave out free soft serve cones to guests in their communities. To help raise funds for the Red Cross, they sold coupon books for $3 with proceeds going to benefit Superstorm Sandy relief efforts.

“The devastation and loss from Sandy is heart wrenching and we hope our efforts brought a little comfort to those affected,” states Scott Colwell, president of Carvel.

The Red Cross has provided food, water, shelter, relief supplies, health care and more to millions affected by Sandy, and continues to help those hardest hit take the difficult steps toward recovery.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale^® and Cookie Puss^® cakes.  Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel^® Ice Cream, Cinnabon^®, Schlotzsky’s^®, Moe’s Southwest Grill^®, Auntie Anne’s^® and Seattle’s Best Coffee^® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

About the American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at http://blog.redcross.org.