Carvel Unveils New Shoppe Design and Brand Image as Ice Cream Franchise Celebrates 80th Anniversary

Iconic Ice Cream Brand Plans to Add 20 Newly Designed Full and Express Shoppes as Part of Growth Strategy

 

ATLANTA – April 8, 2014 – Carvel … America’s Freshest Ice Cream®, is celebrating its 80th anniversary with the debut of a contemporary and inviting new shoppe design and brand image, a move to enhance guest experience and spur a new wave of growth for the iconic brand.

Carvel® is a leading regional ice cream brand in the Northeast, known for its signature ice cream cakes, Fudgie the Whale® character, freshly made soft serve ice cream and other hand-crafted novelty treats. Carvel also has a strong presence in South Florida where it has 22 locations, including the first site of the new shoppe design, which opened in Royal Palm Beach in March. Nationally, Carvel has expanded its presence through more than 100 Carvel express shoppes, which are often developed as co-brands with established host restaurants.

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The 400-unit Carvel, which was the first retail ice cream franchise, expects to strengthen its brand footprint in core markets as it moves into a new stage of growth. In the year ahead, Carvel plans to add 20 new full and express shoppes. Carvel seeks franchisees to develop express shoppes throughout the country and full shoppes in Florida as well as Northeast markets, including New York, New Jersey, Connecticut and Massachusetts.

The new shoppe design features updates that showcase Carvel menu items, including new dipping cabinets and a topping bar, as well as a large display area for the brand’s signature ice cream cakes. Carvel has also added digital menu boards to communicate the company’s broad variety of treats. In new Carvel shoppes, guests will notice an inviting atmosphere with an updated look, wood-finished floors, vibrant colors and new brand imagery, including a revamped logo with a whimsical illustrated ice cream cone.

“For the past 80 years, Carvel has delighted guests with ice cream treats that are perfect for any celebration,” said Carvel President Scott Colwell. “With our new design and expansive menu of hand-crafted cakes and treats, it’s never been a better time to be a part of the brand.”

Carvel also recently unveiled its new redesigned express shoppe. Franchisees can develop Carvel express shoppes which can be stand alone or co-branded and are available for development in non-traditional venues, such as airports, universities, malls, travel venues, military bases, stadiums and arenas, and amusement parks. All new Carvel express shoppes will have digital menu boards and upgraded branding, including the new logo. Express shoppes offer many popular Carvel fountain items, including cups and cones, classic sundaes, shakes and Carvelanche® treats.

The total initial investment for a Carvel full shoppe ranges from $250,000 to $380,000 based on location, square footage and equipment package. Carvel full shoppes range in size from 800 to 1,200 square feet. Express shoppes range in size from 100 to 300 square feet with an estimated initial investment ranging from $30,000 to $120,000, depending on several factors, including whether or not the express shoppe is located in a host facility.

For more information on Carvel franchising opportunities, please visit www.CarvelFranchising.com.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes.  Atlanta-based Carvel currently operates over 400 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s®, McAlister’s Deli®, and Seattle’s Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream.

Carvel Unveils New Salted Caramel Ice Cream Treats

Guests can choose New Sweet-and-Salty fresh Soft Serve, handmade scooped Ice Cream or an indulgent New Salted Caramel Heath® Sundae Dasher

ATLANTA – Apr. 1, 2014 – There’s suddenly a new reason to smile about the salty-sweet combination Americans have come to love: Carvel…America’s Freshest Ice Cream®, has launched an all-new salted caramel flavor, which features deliciously creamy caramel ice cream and a hint of salt.

Between April 1 to June 29, guests can satisfy both their sweet and salty cravings by enjoying this new flavor in a variety of ways, including Salted Caramel Soft Serve, Fresh Scooped Salted Caramel with pieces of Heath® Toffee Bar, or our indulgent Salted Caramel Heath® Sundae Dasher™, which features salted caramel soft serve ice cream with multiple layers of delicious Heath® milk chocolate toffee bar chunks with caramel sauce and topped with whipped cream.

“Carvel is all about putting a smile on every face by serving delicious ice cream treats that are handcrafted in our neighborhood shoppes,” said Carvel President Scott Colwell.  “We’re excited to have our loyal guest try these popular new combinations.”

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Carvel, the first retail ice cream franchise in the country, celebrates its 80th anniversary this year. Since its founding in 1934, the Carvel brand has expanded its menu to include an extensive line of fresh scooped and soft serve ice cream, take-home novelty treats and premium ice cream cakes. All Carvel treats are handcrafted at local Carvel Shoppes daily and are made with only authentic soft serve ice cream.

The Heath trademark and trade dress are used under license.

For more information, visit www.carvel.com.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes.  Atlanta-based Carvel currently operates over 400 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s®, McAlister’s Deli®, and Seattle’s Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream.

 

Carvel to Celebrate New Shoppe Design with Free Cone Day in Royal Palm Beach

Carvel opens New Location and Hosts Weeklong Celebration Culminating with FREE Cone Day 

Royal Palm Beach, Fla. – (March 4, 2014) – Carvel…America’s Freshest Ice Cream®, is celebrating its 80th anniversary by unveiling its new ice cream shoppe design at 11955 Southern Blvd. in Royal Palm Beach. To kick-off the 80th anniversary event, Carvel has created an eight-day celebration that will culminate with the shoppe offering all guests a FREE Jr. Cone on Saturday, March 15th from 1 p.m. – 5 p.m.

“We are excited to bring Carvel… America’s Freshest Ice Cream®, and our signature handmade cakes, and novelties, to Royal Palm Beach.” said Scott Colwell, President of Carvel.  “This location unveils our first newly designed shoppe and sets the tone for future growth.”

The shoppe is owned and operated by local resident Neil Wallach, a retired Chief of the New York Fire Department who moved to Royal Palm Beach 10 years ago to pursue a variety of business ventures. With extensive experience owning his own businesses, and a love for the brand that reminds him of home, Wallach is excited to bring Carvel to Royal Palm Beach.

“I’m eager to bring Carvel to Royal Palm Beach residents and share with them our fresh ice cream and traditions and create new traditions with them,” said Wallach. “Please join us as Carvel celebrates its 80th anniversary with our daily deals, giveaways and Fudgie the Whale®.”

Daily Deals include:

  •  Saturday March 8th: Buy one shake, get one for 80 cents
  • Sunday March 9th: Buy one sheet cake, get an Oreo® Lil’ Rounders® 6-Pack for 80 cents
  • Monday March 10th: Buy one sprinkle cup multi-pack, get one half off
  • Tuesday March 11th: Buy one small cup or cone; get a kid’s cup/cone free
  • Wednesday March 12th:  Buy one get one free sundaes
  • Thursday March 13th: Buy one flying saucer® multi-pack, get one half off
  • Friday March 14th : Buy one Sundae Dasher, get one half off
  • Saturday March 15th: Free Jr. Cone (soft serve only)

Carvel is located at 11955 Southern Blvd. in Royal Palm Beach and is open Sunday through Thursday from 10 a.m. until 10 p.m. and Friday and Saturday from 10 a.m. until 11 p.m. For more information, please call 561-429-5895 or visit www.carvel.com.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates more than 400 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s®, McAlister’s Deli®, and Seattle’s Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream.

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Carvel Sweetens Valentine’s Day with New Chocolate Decadence Heart Cake

New Heart-Shaped Cake and Valentine’s Day Square Cake Available for Valentine’s Day 

ATLANTA – (Feb. 5, 2014) – Chocolate has long been the go-to treat for Valentine’s Day, but Carvel…America’s Freshest Ice Cream®, has taken it to the next level with the new Chocolate Decadence Heart Cake. The new heart-shaped cake, along with the returning Valentine’s Day Square Cake, is sure to sweeten up Cupid’s favorite holiday.

The Chocolate Decadence Heart Cake  features layers of freshly made premium vanilla and chocolate ice cream, separated by a layer of chocolate crunchies and covered in fudge – with more famous Carvel® crunchies on each side. Adding to the Valentine’s Day spirit, guests can create customized messages for their loved ones, if ordered in advance, because all Carvel cakes and ice cream treats are made fresh daily at local shoppes.

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Lovers can also satisfy their sweet tooth with the Valentine’s Day Square Cake, a handmade cake with layers of fresh, premium vanilla and chocolate ice cream, separated by a layer of Carvel famous chocolate crunchies. The Valentine’s Day Square Cake comes gift-ready in a white-and-pink package for your valentine.

Celebrating its 80th birthday this year, Carvel is one of the most recognized names in the ice cream industry. Since its founding in 1934, Carvel has expanded its menu to an extensive line of hand dipped and soft serve ice cream, take-home novelty treats and premium ice cream cakes.

Guests can visit their nearest Carvel Shoppe to purchase the holiday cakes, and many shoppe locations now offer a way to order ahead at Carvel.com.

For more information, visit www.carvel.com.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes.  Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and Seattle’s Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

Carvel Rings in New Year with Fresh New Mint Flavor

Carvel Rings in New Year with Fresh New Mint Flavor

Carvel… America’s Freshest Ice Cream also offers Mouthwatering Daily Deals in 2014

ATLANTA – January 9, 2014 – To ring in the New Year, Carvel…America’s Freshest Ice Cream®, has launched a fresh new mint flavor, which guests can enjoy in a variety of delicious treats, including an OREO® Mint Sundae Dasher™.

From now until March 31, guests can visit their nearest participating Carvel Shoppe to try the cool new flavor as Mint Soft Serve, Fresh Scooped OREO® Mint, or Fresh Scooped Mint Chocolate Chip.

The Carvel® signature on-the-go ice cream treat is now also available in mint: The OREO® Mint Sundae Dasher features mint soft serve ice cream with delicious OREO® cookie pieces drizzled with fudge and topped with whipped cream.

Carvel Seasonal Flavor: Mint

All Carvel treats are hand-crafted at local Carvel Shoppes and made fresh daily. In addition to mint-flavored ice cream, participating Carvel Shoppes are offering the following daily buy-one-get-one specials through March 31:

  • Monday: Buy one Sundae Dasher get one half off*
  • Tuesday: Buy one Flying Saucer® 6-Pack get one half off*
  • Wednesday: Buy one Classic Soft Serve Sundae get one free*
  • Thursday: Buy one Sprinkle Cups 6-Pack get one half off*

* “Buy One, Get One” offers valid on item of equal or lesser value only.

This year marks the 80th anniversary for the Carvel brand, the first retail ice cream franchise in the country. Since its founding in 1934, the brand has expanded its menu to include an extensive line of fresh scooped and soft serve ice cream, take-home novelty treats and premium ice cream cakes.

OREO® is a registered trademark of Mondelēz International group, used under license by Carvel Corporation.

For more information, visit www.carvel.com.

Carvel Names Seasoned Executive as Vice President of Brand Marketing

 Chris Campagna Charged with Leading 80-Year-Old Carvel into New Era 

ATLANTA (Oct. 26, 2013) – Carvel… America’s Freshest Ice Cream®, has named former Atlanta Bread Company VP of Marketing, Chris Campagna, as its new Vice President of Brand Marketing.

In his new role at Carvel®, Campagna will work closely with Carvel President, Scott Colwell, franchisees and key associates to continue evolving and building the Carvel brand. Campagna’s primary responsibilities will include overseeing the Carvel marketing vision, including the development and implementation of marketing, innovation and advertising campaigns.

Campagna joins Carvel just as the iconic ice cream company turns 80 years old next year. The company’s main focus throughout this momentous period ahead will include reinforcing its brand positioning and strategies as well as, continuing to penetrate core markets in the Northeast and South Florida.

“Chris is an exceptional leader and holds a broad skill set that will be helpful in propelling Carvel forward,” said Scott Colwell, President of Carvel. “I’m confident his extensive experience repositioning & building well known restaurant brands will help us achieve our goals.”

Campagna brings more than 18 years of marketing experience to Carvel. Most recently, he served as Vice President of Marketing at Atlanta Bread Company International where he led all marketing and branding initiatives.  Before Atlanta Bread Company, Campagna worked with other restaurant industry leaders such as Don Pablo’s® Mexican Kitchen and Papa John’s® Pizza, assuming high-level positions within each of those brands.

“It’s an honor to join the Carvel team,” said Campagna. “I am eager to help tell the story of such a beloved brand.”

As the first retail ice cream franchise in the country, Carvel has become one of the most recognized names in the industry. Since its founding in 1934, Carvel has expanded its menu to include an extensive line of freshly made hand dipped and soft serve ice cream, take-home novelty treats and premium ice cream cakes.

For more information about Carvel, visit www.carvel.com.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates more than 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and Seattle’s Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream.

Carvel Introduces New Witch Cake for Halloween and Brings Back Holiday Classics

The Witch Cake Joins Other Delicious Carvel Ice Cream Treats for Halloween, Thanksgiving, Hanukkah and Christmas Gatherings

Atlanta – Here’s something to scream about: Carvel … America’s Freshest Ice Cream®, has created the brand new Witch cake to add some fright – and delight – to Halloween this year. The new cake joins returning classic cakes and novelty treats specially designed to celebrate all upcoming holidays, including Halloween, Thanksgiving, Hanukkah and Christmas.

Featuring a ghastly green witch face made from whipped frosting, the new Witch cake is made from two layers of fresh ice cream separated by a layer of chocolate crunchies. Guests can also enjoy the popular chocolate-and-vanilla layered Pumpkin cake and the Ice Screamer, a take-home novelty treat decorated as a ghost, for their All Hallows’ Eve festivities.

Carvel-Witch-Cake_WP

“For generations, our guests have enjoyed Carvel® authentic soft serve ice cream and innovative treats for every occasion,” said Carvel President Scott Colwell. “We hope the delicious new Witch cake becomes part of the family tradition just like the rest of our classic holiday novelties and cakes.”

Following the Halloween menu items, Carvel will make available ice cream cakes and novelty treats for Thanksgiving, Hanukkah and Christmas. For Turkey Day, guests can take home a revamped Tom the Turkey® cake, on which Tom sports a new pilgrim hat and is covered with chocolate mousse and decorated with red, yellow and orange whipped topping. Carvel guests can once again treat their friends and family members to the Thanksgiving Square Cake and Lil’ Gobblers, novelty treats decorated as turkeys, while Carvel Jewish guests can take home a Menorah Square Cake for Hanukah this November.

To celebrate Christmas, guests can enjoy Carvel cakes and novelty treats in the warmth of their homes. Available again this year are the Santa and Lil’ Snowman cakes, as well as the Snowman novelties, which are decorated to look like miniature snowmen.

All Carvel cakes serve up to 10 people and the novelty treats are available in convenient packs of four. Guests can visit their nearest Carvel Shoppe to pick up cakes and novelties and many shoppe locations now offer a way to order ahead at Carvel.com.

For more information about Carvel, visit www.carvel.com.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes.  Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and Seattle’s Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

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